Why a career in luxury wellness and hospitality could be the next big thing
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Why a career in luxury wellness and hospitality could exist the next big thing
With an increasing number of travellers seeking wellbeing and rejuvenation in the aftermath of the pandemic, interesting opportunities abound for wellness gurus to-be.
A massage at the Como Shambhala Estate in Bali. (Photo: Como Hotels and Resorts)
12 Jun 2022 06:30AM (Updated: 09 Aug 2022 12:15PM)
It is somewhat ironic that information technology took a global pandemic to get more than people to focus on their personal wellbeing and mental health. But indeed, a yr of isolation, uncertainty and an overload of health information has placed the spotlight on one'southward ain wellness regimen.
Not surprisingly, at that place is an increment in demand for spa bookings and wellness treatments such as sound therapy and fifty-fifty meditation, not just in Singapore only throughout the region.
Corinna Yap, wellness director of Asaya Hong Kong (an urban wellness concept by Rosewood Hotels & Resorts), observed, "Many people accept spent the terminal year reconnecting with themselves and their families. They have also taken fourth dimension to participate more than and educate themselves on fitness and wellbeing."
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She added, "Many people take felt very lone, anxious and isolated which has actually led to a surge of demand for affect therapy. People crave human being contact and too realise the importance of it."
For travel junkies who acquaintance wellness with restful retreats, there is no doubt that an indulgent getaway is high on their bucket lists for when leisure travel is finally immune to resume. According to the Global Health Constitute, wellness tourism is expected to meet an average almanac growth of seven.5 per cent through 2022, which is higher than the six.iv per cent expected growth for overall tourism.
"Over the concluding twelvemonth, individuals have had to endure global lockdowns, increased work schedules and exhausting jobs then it is expected that when opportunities resume, health tourism will become an escape route for many individuals – at home or abroad," said CV Wijeratne, head of the Spa & Wellness Management major at the Ecole hoteliere de Lausanne (EHL)'s Campus Passugg. The top ranked university in hospitality education recently opened a Singapore campus, its showtime exterior Switzerland.
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He added, "Mindsets have changed and the quest for the feel-good cistron has become a superlative priority for individuals post-pandemic. Some health trends that are expected to surge include outdoor activities for a full immersion in nature, venturing to beautiful, dream destinations for a total recharge, digital detoxes later on working remotely as well as holidays to reconnect with friends and family unit."
For instance, at wellness-centric hospitality group Como Hotels and Resorts, vice president of operations Kevin J Abramowicz has already noticed changes to what guests desire.
"Where travelling has resumed, guests take a strong desire for more than space and outdoor activities. There is increasing interest in wellness offerings which include balanced nutritional options too equally meditation. Hotels and resorts have too seen an firsthand increase in demand in spa treatments, especially facials."
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"Many people have felt very alone, broken-hearted and isolated which has actually led to a surge of need for touch therapy. People require human contact and as well realise the importance of it." – Corinna Yap
At the same time, there has also been a surge in virtual wellness offerings from resorts and retreats.
"The concept of virtual wellness was new to us; we continue to refine this experience and at present expand it to virtual collaborations to enable our guests to connect with a practitioner or their ballast coach regardless of location or lockdowns," said Niamh O'Connell, group vice president of Asaya and Health.
For instance, Asaya has partnered with coaches in Rosewood London to offer a wider range of sessions to guests.
Over at Como, guests can follow online courses from Como Shambhala from their homes or replicate Como Shambhala'due south well-regarded recipes to go that boost of nutrition even though they may not be able to travel to the resorts just however.
Such digital concepts are a adept way to stay in touch with guests and to build new wellness-focused communities even when they are miles apart. It is also likely that these connections are probable to pay off in the future.
Yap observed, "People have formed new communities and friendship groups during the pandemic effectually wellbeing experiences – supporting each other, having virtual yoga or fitness classes together, breathwork and meditation groups, the list goes on. These communities will continue to meet both most and in person and the wellness and customs spirit from these times will just continue to flourish."
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In response to this burgeoning demand, instead of simply tagging on a spa every bit an afterthought, an increasing number of hospitality manufacture leaders believe that hotels should be transformed into multi-faceted wellness destinations to appeal to the post-pandemic traveller's needs.
O'Connell says wellbeing experiences can be classified into 5 areas – better health, improved fitness, upgraded nutrition, enhanced sleep and expanded mindfulness.
To create a more all-encompassing experience, programming can be established to back up some or all of these dimensions. "Spa and wellness operations inside a hotel performance can also integrate many touchpoints in the guest'south stay to enhance their general sense of well-being, from arrival experiences to kids and family programming, eating house and lounge offerings, in-room amenities and more than," she said.
As more than destinations commencement incorporating comprehensive programmes, this also means at that place is plenty of untapped growth potential and career opportunities in the wellness and hospitality manufacture.
So, if the unwanted side effects of existence a WFH drone, such as declining eyesight and a growing waistline, has gotten you reconsidering your life choices, this is your opportunity. In fact, there is peradventure no better time than the nowadays to look beyond going on a mere wellness getaway and reinventing yourself equally a guru who lives and breathes health on the job at a fancy destination.
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Yet, at that place is more to wellness hospitality as a potential career path than but being able to sit in the lotus pose for an hour and chant "om" loudly enough for the student at the back of a room to hear you (although reputable mindfulness and meditation teachers are e'er in demand too).
"If yous are planning on a career in any service-related manufacture, a good educational activity in hospitality direction gives yous a good pace-upwards for a career in hospitality, wellness, tourism or spa management," said Abramowicz, an EHL alumnus.
At EHL, its Swiss Professional Caste in Hotel and Eating place Direction, where its Spa Management Major prepares students to lead teams and oversee daily operations in a medical or spa business. The school likewise has a Bachelor of Science course in International Hospitality Management which is available at each of its campuses – Singapore, Lausanne and Passugg.
The school uses a dual teaching system where theoretical principles are coupled with practical skills. This means students have opportunities to work on real-life cases, do industry internships and attend conferences held by professionals or its alumni who span over 30,000 hospitality professionals across 150 countries. There is besides a focus on soft skills, which of course is an essential part of being a successful hospitality professional.
"Wellness and hospitality are first and foremost a 'people' business concern, both from the internal business bespeak of view and from the external customer perspective. To exist successful in the field it is essential to be able to function every bit a member of the team – either equally a leader or as a participant. Cultural sensitivity, leadership skills and an appreciation for lifelong learning are just some of the soft skills instilled in our students," Wijeratne said.
Insider alert – these skills are exactly what wellness and hospitality businesses look out for when they hire. He added, "Through hiring experts with the relevant educational qualifications and experience, hotels and spas will benefit from staff having a multifariousness of skills to navigate the ins and outs of concern whether that be in the hospitality manufacture, wellness sector or otherwise."
Source: https://cnalifestyle.channelnewsasia.com/experiences/a-career-in-luxury-wellness-and-hospitality-248141
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